Runs from Wednesday January 20 2021 to Wednesday March 24 2021

Approximate running time: 2 hours


Toronto ON M6K 2B2


× Instructor: Allison Wood
January 20th to March 25th
Wednesdays 6:00 PM-8:00 PM

In the digital age of social media it is important to know how to brand yourself as an artist and create a marketing plan that is distinctly you! I will cover how to build your brand and ensure your target audience has access to the amazing work that you produce. Upon completion of this course you will have built out the framework for an independent marketing campaign tailored to your practice.

This workshop will walk you through the process of building a tailored artist marketing campaign through a series of weekly sessions. I will provide you with a variety of templates to use as building blocks for each session. Topics that will be covered include:

● Brand Audit
● Competitive Analysis
● Target Audience
● Brand Value Pillars
● Social Media Planning
● Building your Brand

Equipment: Laptop, Google Drive (slides, documents, spreadsheets), cell phone (optional)

About the instructor:

To learn about Allison, please click here to visit her website.

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