Runs from Wednesday September 22 2021 to Wednesday December 1 2021

Approximate running time: 2 hours


Workman Arts/Online
1025 Queen Street West
Toronto ON M6J 1H4


× Instructor: Allie Amplify
Sep 22- Dec 1
Wednesday 6PM-8PM

Learn how to brand yourself as an artist! In the digital age of social media it is important to know how to brand yourself as an artist and create a marketing plan that is distinctly you! We will cover how to build your brand and ensure your target audience has access to the amazing work that you produce. This workshop will walk you through the process of building a tailored artist marketing campaign through a series of weekly sessions. We will provide you with a variety of templates to use as building blocks for each session. Topics that will be covered include: Brand Audit, Competitive Analysis, Target Audience, Brand Value Pillars, Social Media Planning, Building your Brand, and more.

This is a hybrid course. The first few weeks will be instructed in-person and the last few weeks will be moved to virtual learning. in the case in-person classes are restricted, all classes will be instructed virtually.

If you have any access needs, please let Cynella know.

About the instructor:

Amplify Collective is a Toronto based wearable art, community advocacy and event production company. We specialize in experimental unisex accessories and upcycled fashion pieces, as well as curated immersive events. Turn up the volume with Amplify! We create one of a kind wearable pieces, community classes and live experiences. Founder Allie Amplify has an extensive background in fashion, marketing and events. Her designs have lit up the stages of Fashion Art Toronto, The MMVA's, PRIDE and The ROM. She has curated marketing campaigns for Nike, Jack Daniels, YouTube and many more!

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