Runs from Monday April 25 2022 to Monday May 9 2022

Approximate running time: 2 hours


Toronto ON M6K 2B2


× Instructor: Shinjini Sur
April 25 to May 9
Monday 12:00 PM- 2:00 PM

In a highly competitive world, we crave authenticity. In this workshop, discover the relatable and unique aspects of your values-based brand. Learn how to stand out by leaning into a niche. You will leave with a clear understanding of brand building fundamentals, how to articulate your offer with simplicity and impact, and complete exercises to craft your brand.

Materials: Pen and paper. If you have any access or material needs, please let Cynella know.

About the instructor: Shinjini Sur (Shin) is a learning designer, mindset architect, and creator. She followed her obsession of human optimization after 6 years as a brand manager at L’Oreal and Pepsico. Her research has led her into neuroscience, psychology, philosophy, and creativity. She founded The Great Kind in 2019 to find and answer what it takes to become our Greatest. Through her workshops, she creates a fun and inclusive space to exercise our minds. Shin’s mission is to enable focused action, so that, together, we raise our human potential.

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